Veronica Castro

Veronica Castro is an experienced Category Manager and Marketing Director with a Master's in Marketing Management and a background in business administration. They have worked for notable multinational companies, including Pfizer and The Coca-Cola Company, overseeing brand strategy, product launches, and digital transformation initiatives. Their expertise spans strategic planning, communication proposals, and consumer-oriented value generation across various markets, including Colombia and Peru. Currently, they are engaged in marketing management at Nestlé, continuing to drive brand development and market performance.