Basant Rathi

Basant Rathi has a diverse work experience spanning several companies and roles. Their most recent position was as an Assistant Manager - Business Analyst at Netcore Cloud, where they started in April 2023. Prior to that, they worked as a Senior Business Analyst at the same company from September 2021 to July 2023.

Before joining Netcore Cloud, Basant worked at Nielsen starting in September 2019 and ending in August 2021. During their time at Nielsen, Basant held the role of Research Executive, Media Analytics, where they were responsible for handling projects for the South East Asia market, working closely with senior stakeholders, and analyzing data for tracking channel behavior.

In 2019, Basant also had a role as Brand Service Associate at Publicis, where they were involved in brand custodianship and market research for various brands.

Prior to that, Basant gained experience through internships at Scarecrow Communications Ltd., where they worked on campaigns for multiple brands, and at Swastik Productions, where they were an Assistant Creative Head for a TV serial.

Basant's early work experience includes a role as a Business Development Manager at Qriyo in 2017, where they focused on finding suitable teachers for clients and improving the team's pitch. They also had a role as a Corporate Exchange Manager at AIESEC from 2015 to 2016, where they dealt with clients, organized events, and managed promotional campaigns.

Basant Rathi pursued their education in a chronological manner. Basant began their education at Saint Paul's School in Jodhpur, where they completed their 12th grade in commerce in the years 2007 to 2013. Basant then enrolled in Jai Narayan Vyas University, where they obtained a Bachelor of Commerce (BCom) degree specializing in Business/Managerial Economics from 2013 to 2016. Continuing their academic journey, Basant attended the International School of Business & Media from 2017 to 2019, where they pursued a PGDM (Post Graduate Diploma in Management) with a focus on Media & Marketing.

In addition to their formal education, Basant also obtained various certifications to enhance their skills and knowledge. Basant completed the "LinkedIn Video Marketing for Personal and Brand Pages" certification in February 2019 and acquired the "Storytelling for Advertising Campaigns" certification from LinkedIn in the same month. Further, in March 2023, they completed the "Strategic Thinking" certification, and in July 2023, they obtained the "Artificial Intelligence and Business Strategy" certification, both of which were also obtained through LinkedIn.