Daniel Wu

Daniel Wu currently serves as the CMO of Netease Yanxuan, overseeing brand marketing, user growth, performance advertising, live commerce, content marketing, and public relations since July 2019. Prior to this role, Daniel held key marketing positions including Head of Marketing at Xiaohongshu, Marketing Director at Meituan Waimai, and Senior Brand Manager at Nestlé. Daniel's career began at Mars as a Brand Manager and progressed through roles at Nestlé as an Assistant Brand Manager and Management Trainee. Daniel holds a Bachelor Degree in International Economic Law from the University of International Business and Economics, earned between 2002 and 2006.