Barbara van Duin Ccxp

Barbara van Duin CCXP is an accomplished lecturer at Beeckestijn Business School, focusing on customer journey strategies in professional settings. As a customer journey expert at Gebruiker Centraal, Barbara has successfully implemented training for civil servants, promoting user-centered public services. Serving as the founder and senior consultant at in Novation, Barbara co-designs customer experiences and innovations. Additionally, Barbara contributes to the Customer Experience Professionals Association (CXPA) as a board member and provides consultancy at the Netherlands Enterprise Agency on sustainable mobility and customer journeys. Previous roles include innovations manager at Kinderopvang Humanitas, service design for Mazda Motor Nederland, and customer journey coaching at Kamer van Koophandel and Total. Education includes a Master's in Business Science from Radboud University and certification as a Customer Experience Professional.