Mélina Lorentz

Mélina Lorentz is an accomplished commercial director with extensive experience in B2B media and advertising. Currently serving as Directrice commerciale BU Agences at NetMedia Group since March 2023, Mélina has been instrumental in centralizing agency relationships across various media offerings. Previous roles include Directrice commerciale adjointe at CB News, where responsibilities included defining growth strategies and managing a team, and Directrice de clientèle at Lagardère Publicité. During a robust career spanning over two decades, Mélina has held significant positions in well-known companies such as Reed Business Information, Radio Orient, and Groupe Bottin Gourmand, successfully developing commercial strategies and managing teams across various sectors. Mélina holds a Master's degree in marketing communication from IDRAC Paris.