Eleonora Lyapina

Eleonora Lyapina is a seasoned marketing professional with extensive experience in partner marketing and operations, currently serving as the Director of Global Partner Marketing and Operations at Netwrix Corporation since March 2014. Key achievements include delivering over 5x ROI on channel marketing investments and significantly enhancing the AMER channel marketing pipeline. Former roles within Netwrix included Channel Marketing & Operations Team Lead and Global Channel Coordinator, where Eleonora developed co-marketing initiatives and revamped partner tools. Previous experience includes work as an Independent Art Consultant, EMEA Marketing Communications Specialist at Veeam Software, and Project Manager at EM Management, complemented by internships at the Ministry of Foreign Affairs and the Secretary of the IPA CIS. Eleonora holds an MA in International Trade Policy from the Middlebury Institute of International Studies at Monterey and a Bachelor's degree in Regional Studies from Saint Petersburg State University.