Laurie Ferguson

Laurie Ferguson has more than 20 years of experience helping global organizations execute communication strategies and build multi-channel, audience centered communications including development of strategic plans, garnering extensive media coverage, executive communications, investor relations, employee engagement, crisis management, mergers & acquisitions, change management and a host of other activities.

Ms. Ferguson is passionate about producing messaging that makes a difference for employees in a diverse, international workforce and is a professional skilled in engaging employees and other stakeholders. She is a member of Chief, Champion member of Ophthalmic World Leaders (OWL), a member of Women in Ophthalmology (WIO), and the Public Relations Society of America (PRSA) and is dedicated to mentoring young female professionals. She is also deeply involved in establishing diversity, equity and inclusion programs.

Ms. Ferguson currently serves as the Head of Global Communications & Public Relations for Carl Zeiss Meditec’s Strategic Business Unit Ophthalmic Devices, which includes Ophthalmic Diagnostics, Surgical Ophthalmology and Refractive Lasers. She was instrumental in introducing the ZEISS Medical Ecosystem digital platform in 2021. Carl Zeiss Meditec has the broadest line of diagnostics and surgical products in the industry and has been an innovative leader in medical technology for over 170 years. Prior to joining ZEISS, Ms. Ferguson managed global communications and public relations for major medical device companies.

Ms. Ferguson graduated Cum Laude from Liberty University and has certifications in Developing a Diversity, Inclusion, and Belonging Programs and Leadership Strategies for Women.