Adam Lyon

Adam Lyon has extensive experience in the sports industry, particularly in footwear and equipment management. Currently serving as a Senior Category Manager for Global Football Footwear, Equipment, and Accessories at New Balance since April 2016, Adam has progressed through various roles within the company, including Category Manager and Product Manager. Prior experience includes positions at Mitre Sports International and Labosport UK, where Adam focused on product management, development, and testing compliance. Adam holds a BSc with Diploma in Industrial Studies (DIS) in Sports Technology from Loughborough University.