Athena Hadjipanayis

Athena Hadjipanayis is a dedicated marketing professional with diverse experience in digital marketing and sports management. Currently serving as a Digital Marketing Team Sports Intern at New Balance since June 2025, Athena combines expertise gained through various internships, including roles at Babson College, AVAVA, and Pure Solutions. Notably, experience at Babson College involved managing live streaming for sporting events and enhancing fan engagement through social media platforms. As a Small Business Owner at Sakuramiibos, Athena successfully drove sales through effective product photography and marketing strategies. Athena holds a Bachelor's degree in Marketing & Sports Management from Babson College, further complemented by a high school diploma from Rye High School.