Bill Hayden

Bill Hayden is the Vice President of Finance at New Balance. Bill previously worked at Universal Orlando from March 2010 to August 2017, where they were the Chief Strategy Officer and Senior Vice President of Strategy, Insights & Brand Management. In this role, they were responsible for positioning Universal Orlando to achieve growth goals and aligning the function with the increasing complexity of the marketing & sales disciplines. Bill also focused on driving strategic alignment and accountability by segment as well as product alignment with key revenue drivers to deliver business results in Segments, Products and Events.

Hayden has also been responsible for exploring, identifying, and evaluating growth, process, and development opportunities for the business; creating aligned channel and marketing strategies to address these opportunities; and developing the intelligence infrastructure to improve executive decision-making. Bill has also Elevated and led the Consumer Brand Management discipline, applying principles of consumer marketing to achieve desired business objectives; leading a team of brand management professionals to identify opportunities and write integrated marketing and sales plans with recommended strategies for product, pricing, promotional and distribution activity for the products and services brought to market; marketing intelligence and consumer insights driving allocation of dollar investment in marketing designed to generate the desired financial return to the Company.

Currently, Hayden leads teams responsible for brand management (including segments, products and events), strategic planning and analysis, and collecting and analyzing consumer insights/market research. Bill is also a member of Board of Directors for Visit Florida.

Bill Hayden graduated with a BSBA in Accounting from the University of Central Florida and an MBA in Marketing from Indiana University - Kelley School of Business. Bill is also a Certified Public Accountant - State of Florida (inactive).

Bill Hayden reports to Robert DeMartini, President & CEO. They work with Jim Connors - Vice President, Global Research & Development, John Wilson - Executive Vice President, Manufacturing, and Peter Zappala - Vice President, Key Account Sales.