Christopher Kraus

Christopher Kraus serves as the Senior Sports Marketing Manager for Global Football at New Balance since February 2023, overseeing football player-related marketing initiatives outside of the UK, including strategy development, budget management, and athlete activation. Prior experience includes roles at adidas, where Christopher managed sports marketing for football players, and a series of coaching positions spanning nearly a decade, culminating in responsibilities for various youth teams in Germany. Additionally, Christopher has functioned as a research consultant and project manager at SLC Management, supporting sports clubs and federations. Academic credentials include a Master of Arts in Marketing & Sales and a Bachelor of Arts in Business Administration/Sport Management.