Dean Youngson currently serves as the Head of Global Brand Marketing for Football at New Balance, a position held since May 2025. Prior to this role, Dean was involved in global brand marketing at Electronic Arts (EA) for EA SPORTS FC from June 2021 to May 2025. Dean's career includes significant positions such as Director of Global Brand Strategy at Velobici and Founder & Executive Creative Director at Guerrilla. Additional experience encompasses senior roles in brand marketing at Nike and retail marketing at Burberry, along with earlier positions at Christian Dior Couture and Diesel. Dean holds a BA (Hons) in Philosophy, Politics and Economics from The London School of Economics and Political Science and an HND in Art and Design from South & City College Birmingham.
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