Gemma Rhodes

Gemma Rhodes is an accomplished senior director with extensive experience in ecommerce and retail management across various companies. Currently serving as the Senior Director, Direct to Consumer EMEA at New Balance since March 2016, Gemma has a strong track record of driving significant growth in ecommerce sales and improving consumer experiences. Prior roles include leadership positions at FOOTASYLUM and Antler luggage, where Gemma achieved notable increases in conversion rates and average order values. Educational qualifications include an MSc in International Fashion Retail from The University of Manchester and a BA in Business Finance from Durham University.