Helen Daniels

Helen Daniels is a seasoned finance professional with extensive experience in commercial finance within the retail and hospitality sectors. Currently serving as the International Finance Commercial Controller at New Balance since October 2021, Helen previously held positions within the same company as Commercial Financial Controller EMEA and Financial Controller EMEA, focusing on financial planning, management reporting, budgeting, forecasting, and regional consolidation for the EMEA region from June 2008 to 2021. Prior roles include Financial Controller at Littlewoods Clearance, Financial Controller and Finance Manager at TUI UK, and Management Accountant at Matalan. Helen holds a BSc in Business Studies & Financial Management from The University of Salford and has pursued additional education at Cranfield University and BPP Manchester.