Jeff Shepard

Jeff Shepard has extensive experience in merchandise planning and buying within the retail sector. Currently serving as Sr. Merchandise Planner for New Balance since 2011, Jeff oversees an $80 million portfolio for NB.com and Joe's New Balance Outlet.com. Prior positions include Associate Buyer for men's athletic footwear at Famous Footwear, where Jeff led a six-person team responsible for a $59 million annual volume, and Associate Buyer for various apparel categories at Gabriel Brothers, managing $15 million in revenue across multiple departments. Early career experiences include roles at Belk Stores Services and a brief internship at IBM Global Services. Jeff holds a Bachelor of Science in Business Administration with a focus on Marketing from Appalachian State University.