Joanna Howarth

Joanna Howarth serves as the Senior Manager of Global Communications for Lifestyle, Brand, and Purpose at New Balance since August 2022, where responsibilities include leading external communications and media activation strategies. Prior to this role, Joanna held various positions at The TJX Companies, Inc., including Brand Marketing Manager for Homesense, focusing on cross-channel marketing strategies, and Public Relations Manager for HomeGoods, managing earned media and social impact initiatives. Joanna's experience also includes a tenure at Bentley University, where roles spanned from Senior Associate Director to Assistant Director in News and Communications, implementing strategic communication plans and enhancing the university's reputation. Joanna began a career at RF|Binder, where media strategy and client relations were key duties. Joanna holds a BA in Communications with a minor in Sociology from the University of Massachusetts Amherst.