Joshkun Mahir

Joshkun Mahir currently serves as the Performance Media Lead for EMEA at New Balance, a position held since July 2025. Prior to this role, Joshkun was an EMEA Senior Digital Marketing Strategist at Brave Bison from September 2023 to July 2025 after completing secondments with New Balance EMEA as both the EMEA Digital Marketing Lead and EMEA Senior Digital Marketing Strategist. Previous experience includes serving as Associate Director and Senior Consultant at Ebiquity plc, as well as holding various account management roles at Greenlight, where responsibilities included managing client relations and delivery teams across multiple marketing channels. Early career roles involved positions in events coordination and customer service, complemented by a Bachelor's degree in History from the University of Oxford.