Mary Lawton

Mary Lawton is a seasoned public relations professional with extensive experience in the fashion industry. Currently serving as the Senior Global PR Manager at New Balance since June 2012, Mary interacts with various departments, including senior executives, to enhance corporate branding opportunities. Prior to New Balance, Mary held the position of Public Relations Manager and Head of US Press at Uniqlo, where responsibilities included executing press campaigns, developing press strategies for store openings, and managing relationships with media influencers. Previous roles also include Press & Publicity Manager at Diesel, where campaigns for brand initiatives were crafted, and Senior Account Executive at Factory PR, focusing on launching new products in the grooming and apparel sectors. Mary's career began as an Account Executive at Etro, supporting publicity initiatives across multiple fashion collections. Mary holds a BA in Communications from George Mason University and studied at La Trobe University.