Matthew L.

Matthew L. has extensive experience in product creation and management within the apparel industry, currently serving as Global Senior Manager Product Creation at New Balance since January 2015. Matthew defines and drives global product strategy across direct-to-consumer and wholesale channels while creating product lines informed by consumer insights and competitive analysis. Previous roles included EMEA Senior Merchandise & Regional Apparel Design Centre Manager at New Balance and Product Director at Dragonthirteen Limited, where Matthew focused on private label and licensed product development. Additional experience spans key positions at Focus Intl, JJB Sports PLC, Americana, and The Jacobson Group, showcasing a strong background in design, sourcing, and production management. Matthew holds a Bachelor of Arts in Fashion from The University of Salford.