Michelle van der Meer

Michelle van der Meer is an accomplished marketing professional currently serving as the Trade Marketing Manager for Lifestyle Germany & Benelux at New Balance since July 2022. Prior to this role, Michelle held the position of Marketeer at Cruyff, overseeing all aspects of marketing and brand exposure. Experience also includes Marketing Campaign Manager at Hudson's Bay Nederland, where Michelle managed all marketing campaigns, and Marketing Coördinator at Men_at_Work, responsible for commercial initiatives. Additional roles encompass Brand/Styling/PR Coordinator at ModeMusthaves, Marketing Assistant for Clarks in Western Europe, and various support and administrative positions in marketing and communications. Michelle holds a Bachelor’s degree in Sport & Communication from Fontys University of Applied Sciences and a VWO degree in Economics & Society from Newman College.