Selda Bensusan

Selda Bensusan is an accomplished marketing and communications professional with extensive experience in the luxury goods sector. Currently serving as the Global Director of Media at New Balance, Selda oversees innovative strategies across various media platforms. Previous roles include Vice President of Brand Communications and PR for Pomellato, where Selda developed brand strategies for the Americas, and Senior Director of Global Communications at David Yurman, noted for leading successful campaigns. Selda also held key positions at De Beers Diamond Jewellers, Cesare Paciotti, and Luca Luca, among others, contributing to brand identity and market expansion. Selda's educational background includes degrees from Koç University, the Fashion Institute of Technology, and the Gemological Institute of America.