Trent Willis

GM Asia Pacific, Middle East, Africa Apparel Merchandise at New Balance

Trent Willis is an experienced merchandising professional with a career spanning over two decades. Currently serving as the GM for Asia Pacific, Middle East, and Africa Apparel Merchandise at New Balance since February 2013, Trent has successfully driven regionally aligned assortments, achieved financial results through various channels, and managed international licensed design and developments. Previous positions include Retail Division Merchandise Manager at Hugo Boss and Lifestyle Division Manager at Monza Imports, showcasing a strong ability to create and implement merchandise strategies. Early career roles include significant positions at O'Neill, Hurley, Beachculture International, and Surfection, emphasizing expertise in purchasing, team management, and financial analysis. Trent holds a Bachelor of Fine Arts from The University of Western Australia and a degree in Design Fundamentals from Fremantle Design TAFE.

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