Zineb Bahia El Idrissi

Zineb Bahia El Idrissi is a seasoned professional in buying and merchandising, currently serving as a Buying & Merchandising Manager at New Balance since November 2018. In this role, Zineb oversees the buying and allocation process for European outlet stores and leads a team of four allocators, focusing on developing and curating seasonal assortments. Prior to this position, Zineb worked at Bugaboo as an E-commerce Merchandiser and Junior E-commerce Merchandiser from February 2016 to October 2018. Zineb holds a Bachelor’s degree in Marketing from Amsterdam University of Applied Sciences, earned between 2012 and 2016, with a specialization in marketing management.