Andrew Bertera

Andy joined New England Biolabs in 2009, having previously worked in a variety of R&D, marketing and senior management positions at Amersham, GE and Promega. As Executive Director of Marketing and Sales at NEB, Andy is responsible for the development and implementation of NEB’s marketing strategies and tactics across its entire product portfolio. Andy also oversees its US Sales and Customer Service activities and organizations. His role at NEB involves the direct management of the customer service, marketing, and sales professionals, covering the disciplines of market research, product management, channel and order management, US sales, digital marketing, and scientific and marketing communications. Andy is also the NEB representative at the Analytical, Life Science & Diagnostics Association (ALDA) Executive Management Meetings and a Board member of the Sales And Marketing Professionals in Science (SAMPS).