Bruce Popko

Vice President Global Licensing & Business Development at New Era Cap

Bruce Popko is an experienced executive in the sports and business development sectors. Currently serving as Vice President of Global Licensing & Business Development at New Era Cap and as a Partner at The Cashmere Fund, Bruce is also a Co-Founder of Forma Capital. Previous roles include Chief Operating Officer at Gioia Capital and Pegula Sports and Entertainment, as well as Chief Revenue Officer for the Buffalo Bills. Additional experience encompasses strategic advisory for Major League Pickleball and various leadership positions at IMG, Cleveland Browns, and San Francisco 49ers. Bruce holds a BA in International Relations from the University of Pennsylvania and an MBA in Finance/Marketing from NYU Stern School of Business.

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