Matthew Reeves

Matthew Reeves has extensive experience in leadership roles within the sports and consumer goods industries. As the President of New Era Japan GK since 2006, Matthew has played a pivotal role in the company's success in the Japanese market. Prior to this, Matthew served as the Managing Director for Asia at Burton Snowboards from 2001 to 2005 and held the position of Representative Director / General Manager at Trek Bicycle Corporation from 1998 to 2001. Earlier in the career, Matthew worked as a Manager at A.T. Kearney from 1995 to 1998. Matthew holds an MBA with a focus on Marketing, Strategy, International Business, and Organizational Behavior from Northwestern University's Kellogg School of Management and a Bachelor of Arts in Japanese Studies from Stanford University.