Santiago Cifuentes Jurado

Santiago Cifuentes Jurado is a seasoned professional with extensive experience in commercial management and marketing within the fashion and retail industries. Currently serving as Country Manager for New Era Colombia and Ecuador since February 2020, Santiago previously held positions such as Commercial Director and Fashion and Footwear Director at Geelbe.com from August 2017 to February 2020, and Commercial Director at Lingerie Studio in 2016. Additional experience includes serving as LinioFashion Marketplace Manager and Category Manager at Linio Colombia from September 2013 to August 2014, and Retail Manager at United Colors of Benetton from August 2011 to July 2013. Educational qualifications include a Master in Commercial Management and Marketing from EUDE Business School, a degree in Social Communication and Journalism with an emphasis on organizational communication and cultural journalism from Universidad de La Sabana, and a diploma in integrated marketing communication from the same institution. Santiago also holds a bachelor’s degree from Gimnasio La Montaña.