Esther Vissers is an experienced professional specializing in brand consultancy and human resources management. Currently serving as a Merk Consultant at New Era Consultancy since April 2023, Esther focuses on integrating brand promises across customer interactions, enhancing both Employee Experience and Customer Experience. Prior experience includes roles at ROC Midden Nederland, where Esther managed employee journeys and served as an HR Business Partner, developing recruitment strategies and organizational change initiatives. Additional responsibilities involved leading recruitment and selection processes and implementing employee sustainability programs. Earlier, Esther worked at Percuris BV as a Re-integratieconsulent, facilitating job coaching for individuals with disabilities. Esther holds a Master of Science in Social and Organizational Psychology, a Bachelor of Science in Sociology, along with leadership and HR Business Partner certifications.