New Flag is a multinational brand building enterprise headquartered in Munich, Germany, which has brought innovative beauty brands to their own category bestsellers across Europe since 2010. 
Over this period of time, New Flag has grown to develop core competencies of brand management.

The founders, Niklas Epstein and Daniel Haffa, are linked by a longstanding friendship: this mutual trust continues to define the approach of the business. In 2016, Felix Haffa became a part of New Flag’s management team and in 2019 Sophie Trelles-Tvede complemented our founder team.

With the desire to only deliver the highest quality product, New Flag offers their partners creativity and efficiency under one roof, with in-house marketing, sales, logistics and customer service departments working hand in hand, powered by a team of 300 people. 

New Flag’s sustainable growth strategy is based on the establishment of subsidiaries and the comprehensive, international support of New Flag’s partners. Following this strategy New Flag pursues one ultimate goal: to be the first full-service brand building company in the beauty sector in Europe.

New Flag currently has further business locations in Austria, Switzerland, France, United Kingdom, Poland, Czech Republic & Slovakia and in the USA.

This is us: https://www.youtube.com/watch?v=VjzUKdMy-fw


Beauty & Cosmetics

Consumer Goods

New Flag GmbH

New Flag GmbH's headquarters in Munich, Germany

Daniel Haffa

Felix Aich

Daniel Zeller

Patrick Hofer

Sophie Trelles-Tvede

The Marketing and Communications team at New Flag GmbH is responsible for building and promoting the company’s innovative beauty brands across Europe. This team develops and executes strategic marketing campaigns, manages communication channels including social media and PR, and coordinates events to enhance brand visibility and engagement. By leveraging diverse expertise in digital marketing, influencer relations, and retail strategies, they aim to drive brand growth and establish New Flag as a leader in the beauty sector.

Marketing and Communications

The Purchasing and Procurement team at New Flag GmbH is responsible for sourcing high-quality materials and products that align with the company's innovative brand offerings. This team strategically manages supplier relationships, negotiates contracts, and oversees the procurement process to ensure efficient supply chain operations. By collaborating closely with in-house departments, they enable seamless integration of purchasing strategies that support New Flag’s commitment to excellence and sustainability in the beauty sector.

Purchasing and Procurement

The Supply Chain Management team at New Flag GmbH is responsible for overseeing the flow of goods and services, ensuring efficient procurement, logistics, and inventory management. They collaborate closely with marketing, sales, and customer service to synchronize supply and demand, optimize inventory levels, and enhance distribution processes, all while maintaining the highest quality standards for the innovative beauty brands they represent. This team plays a crucial role in supporting New Flag's growth strategy and overall mission to deliver excellence in the beauty sector across Europe and beyond.

New Flag GmbH

Org chart

Teams

Marketing and Communications

Purchasing and Procurement

Supply Chain Management

Offices

New Flag GmbH

Org chart

Teams

Marketing and Communications

Purchasing and Procurement

Supply Chain Management

Offices

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