New Flag is a multinational brand building enterprise headquartered in Munich, Germany, which has brought innovative beauty brands to their own category bestsellers across Europe since 2010. 
Over this period of time, New Flag has grown to develop core competencies of brand management.

The founders, Niklas Epstein and Daniel Haffa, are linked by a longstanding friendship: this mutual trust continues to define the approach of the business. In 2016, Felix Haffa became a part of New Flag’s management team and in 2019 Sophie Trelles-Tvede complemented our founder team.

With the desire to only deliver the highest quality product, New Flag offers their partners creativity and efficiency under one roof, with in-house marketing, sales, logistics and customer service departments working hand in hand, powered by a team of 300 people. 

New Flag’s sustainable growth strategy is based on the establishment of subsidiaries and the comprehensive, international support of New Flag’s partners. Following this strategy New Flag pursues one ultimate goal: to be the first full-service brand building company in the beauty sector in Europe.

New Flag currently has further business locations in Austria, Switzerland, France, United Kingdom, Poland, Czech Republic & Slovakia and in the USA.

This is us: https://www.youtube.com/watch?v=VjzUKdMy-fw


Beauty & Cosmetics

Consumer Goods

New Flag GmbH

Daniel Haffa

Felix Aich

Anne - Marie Van Nes

The Marketing and Communications team at New Flag GmbH is responsible for building and promoting the company’s innovative beauty brands across Europe. This team develops and executes strategic marketing campaigns, manages communication channels including social media and PR, and coordinates events to enhance brand visibility and engagement. By leveraging diverse expertise in digital marketing, influencer relations, and retail strategies, they aim to drive brand growth and establish New Flag as a leader in the beauty sector.

Marketing and Communications

About

Team members

Other teams at New Flag GmbH

Purchasing and Procurement

Supply Chain Management