New Jersey Devils
Alex Iosiovich is a seasoned brand strategy professional with extensive experience in the sports and media industries. Currently serving as the Senior Director of Brand Strategy & Development for the New Jersey Devils since April 2011, Alex is responsible for leading brand, creative, and social media strategy to enhance the organization's identity and business growth, including the development of the "Made in Jersey" brand identity. Previous roles at the New Jersey Devils include Director and Senior Brand Marketing Manager, as well as various positions in marketing partnerships. Additional experience includes freelance contributions to BuzzFeed, public relations roles with the New York Rangers, and account coordination at Steinreich Communications. Alex holds a BA in Communications from William Paterson University of New Jersey, where involvement in ice hockey as the Director of Public Relations and Team Operations further enriched the expertise in sports marketing.