Royce Lee

Royce Lee has extensive experience in the digital marketing industry. Royce started their career as an Assistant Product Manager at Nestlé in 1995 and then worked as a Marketing Manager at The Coca-Cola Company from 1997 to 1999. After that, they co-founded e-Crusade Marketing Consulting Co. in 1999 and served as the Co-founder/Co Managing Director until 2006. At e-Crusade, they developed digital marketing strategies for clients like Nike and HSBC. From 2006 to 2011, Royce served as the Managing Director at Razorfish, where they established the company's presence in China and worked with top-tier clients like Nike and LVMH. Since 2012, they have been working at Aedify Technology Ltd as a Co-founder. Currently, Royce is working as the Chief Executive Officer at New Media Group HK.

Royce Lee earned a Bachelor's degree in Physical Sciences at The Chinese University of Hong Kong. Later, they pursued an MPhil in Psychology at the same institution from 1988 to 1995.