Brian Desena

National Account Executive at New Tradition

Brian DeSena is a seasoned sales professional with extensive experience in the advertising and media industries. Currently serving as a National Account Executive at New Tradition since August 2025, Brian previously held the positions of National Sales Manager and National Account Executive at Alchemy Media from September 2014 to August 2025, specializing in transforming blank walls into impactful advertising spaces. Prior roles include Media Planner and Buyer at DigitasLBi_US and Media Planner at Posterscope, along with earlier experience as a Marketing Intern/Sales at American Design Associates, Inc. Brian earned a Bachelor of Business Administration with a Marketing Concentration from Loyola University Maryland and studied at Syracuse University Florence.

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