Jens Petersson

Jens Petersson has a diverse and extensive work experience. Jens currently serves as a board member at Varbergs BoIS FC since April 2021. Previously, Jens held several executive positions at New Wave Group, including Senior Vice President Sports & Leisure from January 2018 onwards and Business Area Manager from April 2014 to December 2017. Jens was also the Chairman of Craft Sportswear since July 2014. Prior to that, they worked as the Chief Executive Officer at Cutter & Buck from August 2009 to March 2014. Jens also held the position of Managing Director at New Wave Sports AB from February 2008 to July 2009 and at Craft Sportswear from August 1999 to January 2008. Jens started their career at Nike EMEA, where they served as the Regional Sports Marketing Director from July 1998 to August 1999 and as the Marketing Director from August 1996 to July 1998.

Jens Petersson completed their Bachelor's degree in International Marketing from UNLV Lee Business School from 1985 to 1987.