Evan Finkelstein

Evan Finkelstein is an experienced digital marketing professional specializing in SEO and performance content. Currently serving as the Head of SEO & Performance Content at New York Life Insurance Company since August 2020, Evan has successfully expanded the company's organic search presence and developed innovative SEO strategies. Prior to this role, Evan held the position of Senior SEO Manager at Performics, where strategic roadmaps were designed for a Fortune 20 brand, and managed organic search initiatives for Fortune 100 companies as a Search Analyst at Publicis. Previous experience includes roles as Director of Chapter Support for the Alpha Delta Phi Society and Web Strategist at SmartSites, where significant increases in conversions and organic traffic were achieved. Evan graduated with a Bachelor of Science in Integrative Neuroscience from Binghamton University and also has diverse experiences, including research in psycholinguistics and event planning for the Foundation for Jewish Culture.