Jennifer Riekert

Jennifer Riekert, M.B.A., leads all strategic planning and marketing and communications initiatives for New York Medical College (NYMC), including the development, evaluation and communication of NYMC’s five-year strategic plan, as well as branding, public relations, integrated marketing plans, internal and external print and electronic publications and communications including NYMC websites, social media sites and media relations. A strategic leader who has been instrumental in advancing several key initiatives, Ms. Riekert’s notable accomplishments include spearheading NYMC’s first cohesive brand, identity auditing and re-creating the College’s entire portfolio of marketing materials, transforming NYMC’s web presence, as well as playing a pivotal role in helping to open the mid-Hudson Valley’s only fully-equipped biotechnology incubator on a health sciences college campus, BioInc@NYMC, and launching New York State’s first new dental school in 50 years.