New York Theatre Workshop
Caitlin Baird is the Director of Marketing at New York Theatre Workshop. Caitlin has previously worked as a Guest Services Host at Merlin Entertainments and as a Merchandise Assistant at Disney Theatrical Group.
Caitlin has a wealth of experience in managing merchandise production budgets and sales, as well as developing high-end theatre merchandise. Caitlin is also an expert in graphic design, e-commerce, and product innovation.
During their time at Disney Theatrical Group, Caitlin was responsible for the implementation of an innovation production process that drove quality and operational efficiencies. Caitlin also led the company's transparency and accountability agenda, ensuring a robust production framework and governance.
Caitlin's experience and expertise make their well-suited for their current role as Director of Marketing at New York Theatre Workshop.
Caitlin Baird has a Bachelor of Arts in Anthropology from The College of William and Mary.
Their manager is Jeremy Blocker, Managing Director. Some individuals on their team include Jerome Allen - Smith - Marketing Fellow, Uno Servida - Marketing Associate, Digital Content Creation. Caitlin Baird works with Patricia McGregor - Artistic Director, Lewis Fender - Executive Assistant, and Megan E. Marshall - Director, Internal Operations.
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New York Theatre Workshop
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New York Theatre Workshop is a remarkable off-Broadway theatre noted for its acclaimed and innovative productions... a workshop where artists create new work, hone their craft and collaboratively explore theatre... all rooted in our cozy East Village digs located in the heart of New York's downtown arts scene. NYTW is committed to the development of innovative theatre by supporting theatre artists at all stages of their careers, providing an environment where work can be created free from the artistic compromise and forbidding financial demands often associated with commercial ventures. Over the past two decades, NYTW has evolved to become a significant force in New York City's vibrant cultural landscape and is now recognized as one of the leading producing theatres of original work in the United States.