New Zealand Story Group
Rene de Monchy is an experienced executive in the tourism and marketing sectors. Currently serving as Chief Executive at Tourism New Zealand since August 2015, Rene has also held positions as Director Commercial and Director of Trade, PR & Major Events within the organization. Additional roles include Board Member at New Zealand Story Group, Board Member at Tourism Industry Aotearoa, and Director at Qualmark New Zealand, all since January 2021. Prior to this, Rene gained significant experience in the brewing industry, having worked as Marketing Director at Asia Pacific Breweries Singapore and as a Marketing Manager for various brands at DB Breweries and Heineken N.V. Rene holds a Bachelor of Commerce in Marketing & International Business from The University of Auckland and is currently completing the Company Directors Course in Governance from the Institute of Directors in New Zealand.
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New Zealand Story Group
At New Zealand Story, we protect, enhance and promote Brand New Zealand. Become an advocate for NZ Story - join the movement and become a #NZStoryteller In a competitive global economy, reputation matters. And it’s important for a country like ours, with an economy that relies on the strengths of its exports, to continue to grow and diversify. The more we can do to ensure that we’re all telling a broad, compelling and aspirational story about NZ, that is grounded in our values and resonates with the world, the greater chance we have of attracting people to all that we offer - whether it be to buy New Zealand products and services offshore, visit, study here, live here, or do business with people here. Our story is grounded in our values – Kaitiaki (guardianship), Integrity, & Ingenuity – it’s who we are, what we stand for and what we offer the world. Put simply - New Zealand is a progressive nation of creative idea-makers delivering new solutions, whilst always caring for people and place. We’re here to arm internationalising businesses and NZ government agencies with the tools, skills and knowledge to communicate consistent and compelling NZ stories offshore to shift perceptions and grow opportunities for NZ. Our services include: • Market insights / image perception testing – to help you tailor your story for different markets • Toolkit; free images, videos, master video, infographics, presentations etc. – to help you to bring your story to life at events, in your promotions and more • Case studies – to demonstrate how other NZ businesses are telling their NZ stories • FernMark – to connect your products with New Zealand in the eyes of your consumers and buyers