NewAtlantis Labs
Gordon Gould is a seasoned entrepreneur with extensive experience in founding and leading innovative companies. Currently, Gordon serves as coFounder and coCEO of NewAtlantis Labs, focusing on financial independence for Marine Protected Areas while tackling biodiversity loss and climate change. Previously, Gordon co-founded and led SmartyPants, establishing a prominent brand in natural eco-friendly vitamins. As founding CEO of ThisNext, Inc., Gordon contributed to the development of an early social shopping network and secured venture capital funding. Additionally, Gordon founded Upoc, a leading mobile community platform, and held the position of President/COO at Rising Tide Studios, overseeing the publication of influential industry content during the early internet boom.
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NewAtlantis Labs
NewAtlantis Labs transforms marine ecosystems into productive natural assets that help fund sustainable ocean conservation, benefit local communities, and drive financial returns. NAL is a pioneering organization dedicated to unlocking the economic potential of marine biological resources while ensuring their long-term protection and sustainable use. More specifically, NAL seeks to generate comprehensive marine meta-omics datasets to inform market-based incentives for conservation, such as biodiversity credits and parametric insurance products. Our goal is to transform marine protected areas into thriving hubs of sustainable economic activity. Together with our partners in government, philanthropy, academia, and private industry we are working to create a sustainable ocean economy that inherently addresses the biodiversity and climate challenges facing us. Follow us on X @NewAtlantisDAO and join the discussion on our Discord: https://discord.com/invite/newatlantis