Jess Smith is a seasoned Digital Product Owner at NewDay, with expertise in digital messaging and chatbot enablement since December 2014. Responsibilities include designing and integrating messaging entry points across various platforms to enhance digital adoption and improve customer interactions. Previous roles encompass Senior Specialist positions in Intelligent Automation and Process Analysis, where skills in conversation flow design, customer journey mapping, and automation process modeling were developed. Jess has also held management positions at Santander UK and GE Money Bank, focusing on arrears management, fraud, and customer care. A Bachelor of Science in Psychology was obtained from the University of Leeds.