Nicolette Binder

Nicolette Binder is an accomplished sales leader with extensive experience in consumer goods and retail channels, currently serving as VP of Sales for Traditional & Emerging Channels at Newell Brands, where responsibilities include overseeing diverse retail segments such as Grocery, Dollar, Drug, and Specialty channels. With a proven track record at Newell Brands in various leadership roles, including overseeing iconic brands like Graco and Sharpie, Nicolette has successfully led a team of 96 members to enhance sales performance and customer relationships. Previous roles at Spanx and Graco Children's Products involved managing significant revenue streams and strategic customer relationships, facilitating substantial sales growth and market expansion. Nicolette holds a Bachelor's degree in Communication and Media Studies from The University of Texas at Austin and an MBA in Marketing from the Naveen Jindal School of Management at UT Dallas.