Newland EMEA
Joost van Vredendaal is an accomplished designer and entrepreneur with extensive experience in graphic design and art direction. As co-owner and designer at Bespoke Vintage Design since October 2021, Joost focuses on reinventing design classics through upholstery and restoration, enhancing contemporary interiors. Concurrently, as co-owner and art director at BuroBureaux and in an art direction role for Newland EMEA, Joost has developed corporate identities and visual brand strategies, overseeing projects across the EMEA region. With a background in graphic design from HKU and Nimeto Utrecht, Joost's career includes freelance graphic design, ownership of INITIAAL grafisch ontwerp, and sales experience in retail.
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Newland EMEA
To keep up with the ever-changing customer, you need to move as fast and as fluently as they do. You need to be quick on your feet and memorable. You need to deliver exceptional quality in both products and service. You need to mould to each individual – on a large scale. And you need to do so within the right time frame and budget. The result is a constantly changing operational environment, requiring you to be flexible. More often than not, technology lays the foundation for this. That’s where we step in. Newland designs and manufactures automatic identification and data capture (AIDC) tech for businesses all around the world.