Rose Mary Cortes

Rose Mary Cortes is a seasoned marketing and communications professional with extensive experience in destination marketing and strategic planning. Currently serving as Director at Newlink®, Cortes leads tourism initiatives for key clients, enhancing brand visibility and driving growth. As Managing Director of Cortes Marketing Group since 2012, expert strategic counsel has been provided across various marketing domains, particularly for Saudi Arabia's tourism sector in alignment with Vision 2030. Previous roles include Director of Marketing and Communications at El Museo del Barrio, where a comprehensive strategy led to significant increases in visitation, and Vice President at Ogilvy Public Relations, managing high-profile tourism campaigns. Cortes holds an MBA in International Business from the University of Miami Herbert Business School and a BA in Latin American Studies from Colgate University.