Georgiana Maxim (Meleandra)

Georgiana Maxim (Meleandra) is a seasoned digital analytics expert currently holding multiple titles at Newpharma since February 2016, including Advertising Data & Insights Specialist and Senior Search Advertising Specialist. With a strong focus on campaign performance across French, Dutch, and German markets, Georgiana excels in optimizing ROAS and enhancing CVR through data analysis and strategic campaigns. Previous experience includes serving as Senior Marketing Executive at Lingo24, where responsibilities encompassed marketing automation and comprehensive data analysis, as well as project management of website development. Georgiana's career also includes roles in communications and external relations at AIESEC and Continental Automotive Systems. Academically, Georgiana holds a Master's degree in Marketing and Sales Management from West University in Timisoara and dual Bachelor's degrees in Communication and PR and Linguistic Studies from 'Lucian Blaga' University in Sibiu.