Lucy Mitchell

Lucy has over 13 years’ experience of corporate and consumer communications, PR and marketing, overseeing this function at NewRiver working with trade and national media, research partners and internal and external stakeholders across NewRiver’s asset management team, corporate pub portfolio matters and development projects.

Lucy began her career at the digital advertising agency ZenithOptimedia, part of Publicis Group, working on BT, Aviva and Qantas. Before joining NewRiver in 2011, Lucy moved in-house to drive strategic marketing and brand growth for the then start-up drinks company, Vita Coco coconut water.