Kara Byers

Kara Byers is an accomplished eCommerce Content Lead at news.com.au, renowned for driving audience and revenue growth across multiple channels since December 2023. With extensive freelance experience as an Omni-channel Content and Strategy Consultant, Kara has collaborated with notable brands like Bacardi-Martini and Vice, leading high-profile projects and enhancing content strategies. Previously, Kara served as Executive Editor at Women's Health Australia, where significant e-commerce revenue streams were established and exclusive content secured. As Head of Content at Edge, Kara developed and executed integrative content strategies, managing a multidisciplinary team. Early career roles include Editor at Daily Mail Australia and Head of Digital Content at NOVA Entertainment, where record engagement metrics were achieved. Academic credentials include a MiniMBA and a degree in Journalism from Newcastle University.