Edwina Carr Barraclough

Edwina Carr Barraclough is a seasoned professional in content creation and communications, currently serving as the Senior Manager of Ecommerce Content & Strategy at News Corp Australia since March 2023. With extensive freelance experience since July 2017, Edwina provides brand and content consulting, specializing in media releases and marketing initiatives for beauty and lifestyle clients. Previous roles include Best Of Editor at news.com.au, News Editor at whimn.com.au, and Communications Manager at Nimble Activewear, where Edwina developed comprehensive communications strategies. Edwina also contributed to Mamamia Women's Network as Health, Beauty and Style Editor and Social Media and Content Strategist, and held senior positions at Bauer Media Australia, overseeing the editorial direction of popular websites such as Cleo and Cosmopolitan. Edwina holds a Bachelor of Communication in Journalism from the University of Technology Sydney.