Founded in 2020, Newtail is a startup that enables retailers to leverage their advertising channels for profitability. Conceived by entrepreneurs who played key roles in building Americanas Advertising and strengthening Rappi in Brazil, the company's Retail Media platform allows retailers to directly sell their advertising assets to the industry, enabling campaigns to be targeted and measured end-to-end.

We empower industries to use the retailer's proprietary advertising assets and audiences to communicate more efficiently, leveraging the ROAS (Return on Advertising Spend) of their actions. Create campaigns with segmented audiences based on your consumer's buying behavior.

We prepare retailers to maximize the capture of brand investments by selling sales data and consumer behavior to the industry. Monetize your most valuable data: sales and consumption habits and gain additional funding from the industry.

Moreover, we support retailers in digitizing their sales process through a new experience for purchasing via WhatsApp, transforming customers' shopping lists directly into a shopping cart, saving up to 90% of the usual purchase time.

Our team consists of second-time entrepreneurs with experience in large companies and investments from Big Bets, Latitud, Verve Capital, Prodigio Capital, and Norte Ventures.

Advertising

Retail

Newtail

Newtail's headquarters in Rio de Janeiro, Brazil

The São Paulo office focuses on client relations and performance analytics, driving insights for strategic decision-making.

São Paulo

Gabriel Monteiro

Karine Figueiredo

Diego Bonna

This department focuses on gathering and analyzing data to provide actionable insights for strategic decision-making.

Insights Division

This department oversees the marketing strategies and initiatives to enhance brand visibility and drive customer engagement.

Marketing Management

This department focuses on optimizing sales strategies and measuring team effectiveness to enhance overall sales performance.

Sales Performance

This department focuses on designing and implementing architectural solutions that meet client needs and drive technological advancements.

Solutions Architecture

This department focuses on driving sales strategies and optimizing performance metrics to enhance revenue growth.

Sales and Performance

This department is responsible for overseeing and driving sales initiatives and client relationships.

Newtail

Org chart

Board & advisors

Teams

Insights Division

Marketing Management

Sales Performance

Solutions Architecture

Sales and Performance

Sales Management

Offices

Newtail

Org chart

Board & advisors

Teams

Insights Division

Marketing Management

Sales Performance

Solutions Architecture

Sales and Performance

Sales Management

Offices

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