Pascale D.S. Booysen is an experienced messaging strategist currently with Newton Media Group since August 2021, previously serving as a marketing manager at Knowledge Resources from July 2012 to July 2021. At Knowledge Resources, Pascale demonstrated expertise in creating an integrated multi-channel marketing strategy focused on database management, email marketing, social media, and digital advertising, resulting in increased sales and customer retention. Additional experience includes roles at Vunani Private Clients, Scripta SA, and Fleet Street Publications, where Pascale developed marketing strategies, managed digital content, and analyzed market trends. Academic qualifications include a BA Hons in Archaeology and Publishing from the Universities of South Africa and the Witwatersrand, alongside a BA in English, German, and Archaeology.
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