Eleni Plexida

Eleni Plexida is a seasoned professional with extensive experience in strategy and brand development. Currently serving as Strategy Director at The Newtons Laboratory since April 2019, Eleni previously held the role of Client Manager for Brand Strategy and Creative Development at Kantar from June 2017 to April 2019. Before that, Eleni worked at Kantar Millward Brown for over six years, progressing from Senior Client Executive and Innovation Expert to Research Executive and Innovation Specialist. Eleni's early career included positions as an Admin/Finance Intern at the United Nations and a Human Resources Intern at Marks and Spencer. Eleni holds a BSc in Marketing and Communication from Athens University of Economics and Business, an Executive Diploma in Omnichannel & Customer Experience from the same institution, and completed an Erasmus exchange program at EM Strasbourg Business School focused on Business Administration and Management.